BORN TO BE SEEN / EYEWEAR / 2026

COLLECTION 01 · 9 FRAMES

DOHA

BORN
TO BE
SEEN

Nine frames, nine characters. Each one starts animated, turns real, and ends on the frame itself, marked with BORN TO BE SEEN in matte gold on the temple. Every frame is 350 QAR.

Model wearing eyewear Alternate campaign view
9164 · REAL FACE INSIDE
Eyewear frame

Collection 01

Slogan · Mood

AI-shoot · Garden
Animated → Real → Frame

Spoiler: nobody blinked

Grown in a garden of giant flowers. Tap any character to meet the real face, then the frame.

New CollectionNine Frames

Acetate & Metal16 coloursQAR 350 each
TAP · REAL FACE9232
9232

9232

QAR 350
4 colours
TAP · REAL FACE9176
9176

9176

QAR 350
4 colours
TAP · REAL FACE9171
9171

9171

QAR 350
4 colours
TAP · REAL FACE9164
9164

9164

QAR 350
4 colours

Born to be seen

ENGRAVING
ATELIER

Necklaces and bracelets engraved with your own words. Write them on the piece with your finger, type them in a font you love, or upload a photo of your handwriting.

Start engraving

The mark

GOLD ON
EVERY TEMPLE

Every frame carries BORN TO BE SEEN as a 3D gold hot-stamp on the outside of the left temple, 10 mm from the hinge, in 2 mm capitals. Each pair arrives in a black box.

BORN TO BE SEEN gold stamp on a black temple
BORN TO BE SEEN gold stamp on a black temple, close view

Size guide

Reading your size

Each frame lists three numbers in millimetres: lens width, bridge width, and temple length. For example 43-20-145 means a 43 mm lens, a 20 mm bridge and a 145 mm temple. Compare them with a pair you already own.

Bridge 20 Lens 43 Temple 145